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American Pig Brand (APB) is diving headfirst, or, forgive me, snout first, into the world of viral video marketing with their initial video release, ‘I Kissed a Pig (and I liked it) - a parody of the immensely popular hit ‘I Kissed a Girl (and I liked it),’ by singer Katy Perry.
With the release of the video, starring none other than the potbellied shop mascot herself, Barbie Q, American Pig Brand hopes to lay claim to the ever-growing viral video market which, in the last year alone, saw a staggering 9.5 billion videos downloaded. (www.newteevee.com).
Given the success of their Obama Project line of tee-shirts, the entry into viral video marketing is an exciting new step for American Pig Brand. “It’s a matter of meeting your customers where they are” says Eitan Hagler, owner of American Pig Brand “The number of videos downloaded on youtube in the last month is astounding, we’re talking in the billions. And to tap into even a fraction of that means reaching a tremendous amount of people. And reaching a tremendous amount of people is exactly what we plan to do.”
American Pig Brand started back in 1999 with a simple concept: A satirical view of the unique and often excessive aspects of the American lifestyle. The American Pig concept encompasses all aspects of our extraordinary culture, including commercialism, politics, pop culture, and topical issues.